Posted on December 11th, 2008 by Craig Maltby, Editor
Research shows consumers are taking immune health into their own hands
The latest research from a leading firm that monitors the natural health products industry has some interesting 
findings. Five percent of the general population in the U.S. is managing some some kind of immune health problem, according to survey responses. Fifteen (15) percent of people who say they lack energy in their daily life are working counter immune health problems. And 20 percent who are contending with stress, lack of sleep and energy (don’t everyone raise their hands at one time) say they are also trying to strengthen their immune system.
Fully half of all U.S. adults feel the use of pesticides and preservatives has caused increased food allergies. Nearly 2 of 3 say they first started using organic foods and produce to avoid pesticide, GMO, hormone and antibiotic exposure. The only problem I see is that organic food market growth and total share of food dollars don’t reflect these high response levels. Maybe organic is expensive enough that people try it, but don’t stick with it.
And, 7 percent of all U.S. adults say they take some kind of supplement (beyond a daily multivitamin) to address immune health needs. The top conditions for supplement intake are 1) cholesterol (9%), joint health (9%), heart health (8%), osteoperosis (8%), arthritis (7%), digestion (7%) and energy (7%).
Here’s the kicker: immune balance can positively impact nearly all of these health issues (save for osteoperosis).
